Webinar Experience Results
Webinar Experience Survey Results
November 12th, 2009, LearningWare sent out a survey to a large database of (mostly) trainers--asking them basic questions about their experiences within webinars. Some of the results we got were expected, others were unexpected in scope, while others completely surprised us.
But not knowing what attendees are doing--a “minor” issue--might be more critical than previously thought:
The next statistic, then, is not surprising at all:
"It may be more efficient and the cost savings may result in additional training taking place over he span of a given year, but there is something lost in the interaction between facilitator and participant. Gauging participant interest and retention, along with maintaining their attention, is extremely difficult."
"If used the right way. Interaction and design are key. Without interaction, you lose participants. Designing a webinar so participants stay engaged is challenging, but necessary."
While we suspected that accountability and attention were lacking in webinars, we were surprised at the extent that our suspicions were correct. It’s clear that webinars are here to stay--as companies continue to globalize and do more on a smaller budget. It’s also clear that action needs to be taken to keep webinars engaging and make them as effective as a face-to-face meeting (all while people are sitting in front of one of the biggest sources of distraction: their computers).
Click here full survey results.
- 80% of survey respondents use webinars for training.
- 20% use webinars for marketing and communications events.
- 33% attend webinars 2-4 times per month.
- 30% host webinars monthly or quarterly.
- 48% never host webinars.
- 34% say that the best thing about webinars is being in a meeting at their desk.
- 31% say that the best thing about webinars is saving money on travel.
- 38% say that webinars have replaced in-person meetings.
Are webinars as effective as in-person training?
“I think it can be, if the moderator is engaging enough and if the content is appropriately targeted.”
“No, it’s too tempting to multi-task and not pay attention.”
“Nothing is better than face to face.”
“In some cases. I do not believe it should replace classroom training completely, but rather augment it.”
“You can engage audience participation better in a classroom training environment.”
“The audience is not as engaged.”
“It can be but depends on the interaction level and ability of the facilitator.”
“I feel that done correctly it can be as effective as classroom training, but it is easier to lose your audience if it is just so-so.”
“It can be if used with interactive tools that force others to pay attention and respond.”